Friday, December 12, 2008

Exploring The Possibilities In 3D Animation

3D Animation and Animation Technology yield great potentials in Commercials and Music Videos. I am not talking about Motion Graphics, though I can say that this field is heavily utilized in both the market and industry, more emphasis on 3D Animation and Animation Technology.

In Europe, Korean and Japan, 3D animation commercials and music videos are common. Usually, these commercials, sometimes music videos, offer a unique take with regards to salesmanship and connecting with the audience.

At the moment, what we see in "advertising" through commercials are graphics heavy with motion graphics hybrids. We do not really see " hard" execution of 3D animation commercials. Perhaps there are some, but usually such displays are " add-ons" rather than the primary deployment.

I think, emerging studios should be more sensitive on this field. Considering "commercials" may extend to industrial promotions of consumer goods with a twist. Perhaps, this is another way for this fetus industry, 3D animation and animation technology, to begin its journey in developing itself.

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