Friday, December 12, 2008

Economics of Animation : Marketing, Distribution and Exhibition


It is a big mistake to think that the process of animation ends once post-production draws to a close. This is a common mistake. In reality, the animation process begins with a vision and ends with the exhibition of the output . If you are the type who wants to succeed in the animation biz, one must never neglect marketing, distribution and exhibition.

The Economics of Animation is a powerful tool in making sure that the animation output is given the appropriate exposure and protection as well. At the moment, we are still trying to develop a practical module for it in order to train animation professionals with regards the business side of animation. After all, animation should be economically sustainable in order for it to become an attractive industry in both domestic and global markets.

1 comment:

  1. Hi im ravi, yeah i do believe that marketing of the final out of our work is the most important, im actually working for a animation company from two years and well me and few of our friend my making a team and working to set up a company for 3d animation, i wanted to know what is the porcess of marketing, whom to approach, how to bring in our work to the market, what is the process to release your works, awating for your reply.

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